Welcome to the notarised quick reference guide for episode forty-five of the Racing Mentor Sponsorship Podcast. This week: How to use a press release. In this episode Jess and Toby discuss the best methods for approaching journalists and media outlets with your press release.

Listen at the links below, or search on your favourite platforms.

Here are the key talking points:

00:34 – Jess and Toby meet at Brands Hatch

03:04 – Toby’s success with eye-catching branding

05:51 – Toby talks racing results

10:35 – Using a press release after a race weekend

11:25 – Toby explains his post-race PR routine

13:56 – Make it easy, and relevant

16:26 – Make a good first impression, then keep the connection

19:41 – Storytime: Toby tells us about his own experiences with this

21:23 – Jess’s tips for polished networking

25:07 – Learning from rejection and non-publication

26:31 – Toby talks patience and perseverance

28:03 – Jess suggests what to include in your email introduction

32:48 – Repurposing your press release for further content

37:26 – Its over to you! Send us your press release questions and help requests (helloatracingmentor.com)

Link Library

Further Resources

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