Welcome to the notarised quick reference guide for episode forty-three of the Racing Mentor Sponsorship Podcast. This week: How to find and understand sponsor goals. Jess and Toby dive deeper into sponsor goals and why they matter if you want to deliver a bespoke proposal that excites potential sponsors. Learning more about what they want, and what they’re working on matters: where you could fit in, and offer value, becomes much much clearer.

Listen at the links below, or search on your favourite platforms.

Here are the key talking points:

05:35 – Why their goals make your proposals better

07:45 – What are they trying to do?

09:04 – The website clues to look for

12:08 – Company blogs and newsletters

15:06 – Thinking of offering a track day?

18:20 – Are you desensitized to being a racing driver?

23:35 – Questions you should be asking

32:10 – Formulating a bespoke proposal

38:32 – Measuring and tracking goals, KPI, and ROI

Link Library

Further Resources

Social Links