Welcome to the notarised quick reference guide for episode forty-six of the Racing Mentor Sponsorship Podcast. This week: How to get press coverage. Jess and Toby guide you through the challenges of scoring press coverage for your racing brand. With plenty of success stories to share, including real life examples, thinking outside of the box is exactly what will win you the attention of journalists who are excited by your story.

Listen at the links below, or search on your favourite platforms.

Here are the key talking points:

01:11 – Toby and Jess discuss time management and big steps in racing

08:20 – A book recommendation from Jess : The 80/20 Principle (Amazon affiliate link)

11:07 – Getting press coverage

12:04 – Every story has an angle

13:44 – Toby’s aims with his own PR

15:07 – How to widen your goals for media coverage

16:46 – Looking beyond the motorsport niche

19:56 – Jess talks about one of her tier one media wins

20:46 – What kind of press coverage is valuable to your sponsor?

21:50 – Storytime with Jess (including a press feature with cats)

23:39 – A reminder on relationship building

25:09 – Trade publications

29:24 – The key to it all (niche)

30:46 – Blogs and bloggers

33:21 – Social media influencers

35:45 – YouTube channels

37:17 – Thought leadership to grow your brand

44:15 – Brand (and cause) Ambassador roles

Link Library

Further Resources

Social Links