Welcome to the notarised quick reference guide for episode forty-four of the Racing Mentor Sponsorship Podcast. This week: How to write a press release. Jess and Toby agree that press coverage is a great way to get more visibility for your brand. Local and national awareness means conversations with potential sponsors become so much easier. In this episode Jess and Toby talk you through the art of creating a compelling press release that will be picked up by journalists.

Listen at the links below, or search on your favourite platforms.

Here are the key talking points:

02:28 – How Toby uses press releases

03:40 – Be specific with your story angle

05:10 – Is it timely and relevant?

06:08 – Make it easy for the journalist

08:08 – What format should you follow?

08:45 – Jess explains ‘notes to editors’

10:46 – Including contact details

11:08 – Deep dive part one: Creating a catchy headline

14:06 – Deep dive part two: The first paragraph rule

17:28 – Include quotes to create a human element

19:43 – How to include images (and which ones work)

27:15 – Think about tone and style

29:45 – Racing Mentor’s PR and journalism services

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Further Resources

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