Welcome to the notarised quick reference guide for episode thirty four of the Racing Mentor Sponsorship Podcast. This week: How to find your niche. Jess and Toby take you through the arc of learning about, applying, and then developing your niche; the essential cornerstone needed for standing out as a racing driver. Developing a brand around yourself can feel confusing and awkward, but it doesn’t have to. Including some exclusives from the Racing Mentor Six Weeks to Success course, this week’s episode is your guide to getting step one of your branding journey right.

Listen at the links below, or search on your favourite platforms.

This week’s episode is 52 minutes, our longest yet, and a bit of a masterclass for anyone developing their own racing driver brand.

Here are the highlights:

01:11 – Toby makes an exciting announcement

04:55 – Finding your niche: where to start

05:33 – Toby’s take

06:42 – Who are you? a 360 degree evaluation that includes:

  • Interests
  • Skills
  • Expertise
  • Achievements

09:55 – Why more than one niche is fine (and advantageous)

12:01 – What about the big names?

12:55 – Lessons from Lewis Hamilton

15:07 – Lessons from Tom Ingram

17:40 – Lessons from Pippa Mann

19:19 – Lessons from Sabre Cook

23:14 – Toby’s niches and why they work

23:55 – So, what about you? (audience participation time!)

24:44 – Breaking down: your interests

27:09 – Breaking down: skills and expertise

32:42 – Recognizing achievement

36:10 – Evolving as a person? What happens to your niche?

41:50 – Relevancy matters: Niches that need leadership

43:02 – Driving mental health matters forward

46:02 – Hitting a sweet spot: driving and baking

48:20 – Driver of the week: Drew Hailes

51:00 – Nominate a driver of the week here 

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Further Resources

Next time…

How to find your niche

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