Welcome to the notarised quick reference guide for episode thirty three of the Racing Mentor Sponsorship Podcast. This week: content types we’re bored of seeing from drivers. Jess and Toby delve into content, with a straight-talking assessment of what no longer cuts it when it comes to creating engaging social media posts for you and your sponsors. Some might call it tough-love, but stick with it; you’ll not only learn why something has gone stale, but also how you can tweak and update your content into something altogether more engaging.
Listen at the links below, or search on your favourite platforms.
This week’s episode is 38 minutes long, and frankly, it’s a must-listen for any driver with social media.
Here are the highlights:
01:30 – The reality check we can all admit to
02:20 – Storytime: Jess had some cool music industry jobs before racing came along
05:25 – Storytime 2 – Toby Trice: Breaking Bones
07:10 – Strap in! kicking off this weeks theme with a bang
08:13 – Totally get it but.. this typical post is old and tired
09:04 – Toby drops the mic early on: Your sponsors are watching
10:08 – If you want sponsors, you’re not ‘waiting’ for anything right now
11:26 – Why that shabby sponsor shoutout literally means nothing
12:07 – How to go big for your sponsors on social media
13:00 – Show not tell: are you asking your sponsor these questions?
14:30 – Looking for sponsors on social media? Here what not to do
16:47 – Why credibility is number one in racing sponsorship
17:26 – How to switch-up basic race reports
19:00 – Finding the story from the racing weekend (not just the results)
20:50 – Using video to fight attention span drop-off
21:43 – Why your viewers want subtitles on video content
23:00 – Sending it into the weekend: make it make sense or don’t do it at all
24:25 – Images are the easy win. (Why you should be brainstorming stories and captions)
27:00 – Level up your content: Racing Mentor’s Fast Feb social media project
28:50 – Sign up to #RMFastFeb here
30:46 – WWJD? This week’s *Challenge Jess* question (ask your question here)
33:11 – Why experimenting with content is the door to levelling up
34:43 – Driver of the Week: Laura Byrnes
37:50 – Nominate a driver of the week here
Link Library
- Meet Laura’s team, Red Shamrock Racing
- Check out Laura’s interview with DriveTribe
- Ask Jess a question for the show here
- Nominate a driver of the week here
- RM Side Hustle Community
- RM Sponsorship Community
- Racing Mentor Podium Club
- Sign up for the RM newsletter
- Sign up for the Jess of all trades newsletter
Further Resources
- Start over with your social media: Buy the Get Paid To Race book
- Learn more about Racing Mentor’s LinkedIn webinar series
- Blogpost: What do sponsors want (and deserve) from you?
- Buy the ebook: The Side Hustle Road Map
- Want to level up your brand? 1:1 coaching with Jess
- Signing up a sponsor? Get a contract template here
- The sponsorship accelerator: Six Weeks to Success
Next time…
How to find your niche
Social Links
- Find Racing Mentor on Twitter, Facebook, Instagram, and YouTube.
- Join the Racing Mentor Sponsorship group on Facebook.
- Find Toby on Twitter, Facebook, Instagram, and YouTube.
- Visit Toby’s website: Toby Trice Racing.