Welcome to the notarised quick reference guide for episode twenty eight of the Racing Mentor Sponsorship Podcast. This week: How to write engaging email newsletters. Jess and Toby discuss getting started, finding your voice, and the ongoing task of knowing what your audience wants to hear so they stay signed up and engaged with your journey. Get this right, and you will build a loyal community that wants to see you win.
Listen at the links below, or search on your favourite platforms.
This week’s episode is 34 minutes of creative inspiration and handy structural pointers.
Here are the highlights:
01:41 – It’s the final episode of 2020
06:10 – Toby’s take on email newsletters
07:20 – Jess intro’s her newsletters (three)
07:51 – Your audience and social media
08:51 – Three questions to ask before you get started
09:50 – This time its personal
10:17 – What does an engaging structure look like?
12:10 – Jess breaks down the Racing Mentor newsletter structure
13:35 – How to say a lot, in as few words as possible
14:55 – Should your newsletter be in first or third person?
15:32 – The benefits of using Otter.ai
16:53 – Setting up templates
18:30 – Hello consistency, my old friend
20:23 – Images, branding and newsletter exclusivity
21:38 – Yes, size matters (for your uploaded images)
22:55 – Why branding is your first layer of consistency
24:41 – Why you should be using calls to action
28:06 – Driver of the Week: George Russell
33:44 – Nominate a driver of the week here (it could be you)
- Check out the stunning website of George Russell
- RM Side Hustle Community
- RM Sponsorship Community
- Racing Mentor Podium Club
- Sign up for the RM newsletter
- Sign up for the Jess of all trades newsletter
- Buy the ebook: The Side Hustle Road Map
- Podcast link: Growing your email list
- Want help planning newsletter content? 1:1 coaching with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book