Welcome to the notarised quick reference guide for episode twenty five of the Racing Mentor Sponsorship Podcast. This week: How to make the most of LinkedIn. Jess and Toby discuss what makes this networking site different, how to use it effectively as a driver, and the right (and wrong) ways to organically build your brand on there. Listen on for the best ways to grow a professional network of interested, and interesting connections.

Listen at the links below, or search on your favourite platforms.

This week’s episode is 43 mins of networking mastery, from two people who love LinkedIn: expect success stories and tips, to help steer you in the right direction.

Here are the highlights:

04:15 – Jess and Toby quickly prove the value of LinkedIn…

05:35 – And acknowledge the LinkedIn pain barrier

06:07 – LinkedIn has changed (for the better)

07:52 – What are the latest features on LinkedIn?

08:22 – What show up on your feed? (and what absolutely doesn’t)

09:03 – The surprising news about the LinkedIn algorithm

09:35 – What you should know about the comment culture on LinkedIn

10:40 – Get involved: joining conversations and adding value

11:11 – The question racing drivers need to think about

14:05 – Should you have a LinkedIn page, as well as a profile?

14:15 – One perfect minute on why you should be on LinkedIn

16:05 – You need to hear this: What you should be posting on LinkedIn Vs what you want to post

19:17 – Effective ways to make new LinkedIn connections

23:17 – Don’t give in to it! The temptation to only post about racing is real

24:15 – You’ve made the connections, now build them into professional relationships

25:08 – Showing interest and adding value

25:55 – Jess suggests a proven opening question

28:50 – Don’t mug yourself , pace yourself (a lesson for us all)

30:52 – A five point plan for interacting

32:15 – Why you wont be pitching to everyone in your network

32:45 – Toby’s brilliant LinkedIn storytime

34:56 – How to use LinkedIn for research, and finding potential sponsors

38:01 – A final tip from Jess

39:44 – Keep learning: watch our networking webinar here

40:14 – Driver of the Week: Bradley Philpot

Link Library

Further Resources

Next time…

How to tell if a sponsor has budget to work with you

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