Welcome to the notarised quick reference guide for episode twenty five of the Racing Mentor Sponsorship Podcast. This week: How to make the most of LinkedIn. Jess and Toby discuss what makes this networking site different, how to use it effectively as a driver, and the right (and wrong) ways to organically build your brand on there. Listen on for the best ways to grow a professional network of interested, and interesting connections.
Listen at the links below, or search on your favourite platforms.
This week’s episode is 43 mins of networking mastery, from two people who love LinkedIn: expect success stories and tips, to help steer you in the right direction.
Here are the highlights:
04:15 – Jess and Toby quickly prove the value of LinkedIn…
05:35 – And acknowledge the LinkedIn pain barrier
06:07 – LinkedIn has changed (for the better)
07:52 – What are the latest features on LinkedIn?
08:22 – What show up on your feed? (and what absolutely doesn’t)
09:03 – The surprising news about the LinkedIn algorithm
09:35 – What you should know about the comment culture on LinkedIn
10:40 – Get involved: joining conversations and adding value
11:11 – The question racing drivers need to think about
14:05 – Should you have a LinkedIn page, as well as a profile?
14:15 – One perfect minute on why you should be on LinkedIn
16:05 – You need to hear this: What you should be posting on LinkedIn Vs what you want to post
19:17 – Effective ways to make new LinkedIn connections
23:17 – Don’t give in to it! The temptation to only post about racing is real
24:15 – You’ve made the connections, now build them into professional relationships
25:08 – Showing interest and adding value
25:55 – Jess suggests a proven opening question
28:50 – Don’t mug yourself , pace yourself (a lesson for us all)
30:52 – A five point plan for interacting
32:15 – Why you wont be pitching to everyone in your network
32:45 – Toby’s brilliant LinkedIn storytime
34:56 – How to use LinkedIn for research, and finding potential sponsors
38:01 – A final tip from Jess
39:44 – Keep learning: watch our networking webinar here
40:14 – Driver of the Week: Bradley Philpot
- Learn more: Bradley Philpot on YouTube, Facebook, and LinkedIn
- RM Sponsorship Community
- Racing Mentor Podium Club
- Sign up for the RM newsletter
- Blogpost: How to approach potential sponsors
- A good read if you’re writing your LinkedIn profile
- Templates you can use for building better connections
- Pre-Order The Side Hustle Road Map eBook here
- Need networking advice? 1:1 coaching with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
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