Welcome to the notarised quick reference guide for episode twenty three of the Racing Mentor Sponsorship Podcast. This week: Top ten things to do when you’re not racing. Jess and Toby discuss the positive moves to be made during off-season (and lockdowns). Focusing on yourself is no bad thing, throw in some structure around that and the new racing season should see you return with new ideas, new energy, and new ways to move forward.
Listen at the links below, or search on your favourite platforms.
This week’s episode is a jam-packed 44 minutes, theres no excuse here, you’ve got an action packed winter ahead.
Here are the highlights:
01:54 – Meet Cody and Jenson Trice!
03:30 – Find wildlife fan Jess on Instagram here
04:31 – Lockdown 2.0 for drivers
05:22 – Brand Development
07:40 – Do your Research
09:00 – Relationship Development
11:10 – STATMAN is back! (Toby talks spreadsheets)
12:17 – Get in Touch
15:30 – Sim Racing
19:50 – Getting started on Sim? Start Here
21:26 – Develop your idea and Identity
23:14 – Stuck? try episode two of the podcast : Thinking Outside the Box
24:40 – Get Consistent
27:04 – Storytime with Jess: Instagram Algorithms
29:09 – To #hashtag, or not to #hashtag?
31:17 – Create Merchandise
32:42 – Toby’s merch win
33:43 – Start a Side Hustle
39:19 – Consume Racing Related Content
39:57 – Driver of the Week: Emily Linscott
- Hootsuite and Buffer
- RM Sponsorship Community
- Racing Mentor Podium Club
- Sign up for the RM newsletter
- Driver of the Week: Emily Linscott (website link)
- Pre-order the ebook: Side Hustle Road Map
- Introducing the Side Hustle Series (blogpost)
- A blog post on sponsor research
- A productivity blogpost bundle: here and here
- Talk through plans and set your goals 1:1 coaching with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
How to Make Money to go Racing (Beyond Sponsorship)