Welcome to the notarised quick reference guide for episode twenty one of the Racing Mentor Sponsorship Podcast. This week: should you go after product sponsorship or cash? Jess and Toby discuss the pros and cons of product sponsorship: what it can mean for you as a driver, deciding on the value proposition, and how you can pivot from product deals to monetary investment, further down the line.

Listen at the links below, or search on your favourite platforms.

This week’s episode is 32 minutes: an easy-listen lowdown on the benefits (and avoidable pitfalls) of product sponsorship.

Here are the highlights:

04:44 – Jess teases details about a new RM content series coming up this winter

06:08 – Toby’s experience of product sponsorship with his partner, Purple Tasche

08:15 – The benefits of a ‘time saved’ product or service deal

09:20 – What’s in it for the sponsor?

10:10 – Some product and service sponsorship examples

10:35 – Why you need to ask yourself these two questions:

  • Does it save you time?
  • Will it save you money?

11:40 – How a ‘needs vs wants for racing’ list can clarify a products’ value to you

12:25 – The activation difference

13:15 – Are you thinking long-term?

14:20 – Product sponsorship has these limitations

15:10 – Why you should set out clear, shared expectations for the future

16:50 – Yes, you can negotiate your way to product and cash

19:01 – Important: Time is a finite resource

20:05 – Toby reminds us all about having a business mindset

20:50 – How money influences an activation-attitude

22:30 – Jess tells the truth about ‘mates rates’ and one-off low cost offers

23:00 – Don’t forget your value (and how to set it out clearly)

23:32 – How to convert your product sponsor into a monetary sponsor (spoiler: it’s about the relationship)

27:39 – Driver of the Week: Sarah Moore

Link Library

Further Resources

Next time…

Closing the deal

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