Welcome to the notarised quick reference guide for episode twenty of the Racing Mentor Sponsorship Podcast. This week: Growing an email list as a racing driver. Jess and Toby discuss the brand-boosting benefits of creating a newsletter, and the relationships that can develop from curating your own mailing list of engaged fans, followers, and sponsor connections. If you want to tell your own stories, this is the level-up from algorithmic social media that your brand needs (plus it’s fun too, FYI).
Listen at the links below, or search on your favourite platforms.
This week’s episode is 47 minutes, a full-on mix of general advice and razor-sharp direction from these two confirmed newsletter advocates.
Here are the highlights:
03:25 – Why should I grow an email list anyway?
04:09 – Glad you asked, its about value and relationships
05:50 – It’s in your hands: creating, changing, and adapting your message
07:11 – Your audience: fans, prospective sponsors, current partners
07:50 – Why this is the place to build finely-tuned fan engagement
08:15 – Defining your brand and reaching your audience
10:00 – Using your newsletter to win prospective partners
10:55 – Toby drops an oft-forgotten truth bomb about your fans
11:50 – And backs it up in style 😎
13:00 – A newsletter is your ‘regular broadcast’ (how cool is that)
13:30 – Jess breaks it down: this is a top-tier rapport-building tool
14.21 – Why newsletters are now the best place to show off your brand
15:20 – Toby tells all about his newsletter format
15:55 – Jess talks you through two current newsletter styles you could try
16:30 – As a racing driver, what approach should you take?
17:35 – Three great newsletter examples from Jess’s inbox
19:40 – Jess shares her favourite newsletter hook: a lead magnet
21:05 – Have you got a great reason for your audience to sign up? (know your value and offer it)
21:42 – Are you leaning on your niche? (you should)
24:50 – Do you want an RM daily nudge in your inbox? (DM a yes to Jess)
25:48 – Newsletters v’s Social Media
29:00 – How to grow your newsletter following
29:28 – Toby talks newsletter sign-up strategy.
30:40 – Say no to growth, for growth’s sake (and the joy of unsubscribers)
32.50 – Shout about it! Who even knows you’ve got a newsletter?
40:17 – A few words on responsible email list management and GDPR compliance
43:40 – Driver of the Week: Chris Threadgill
Newsletter Inspiration for your Inbox
- Jess of All trades
- Racing Mentor newsletter (with free download 😉)
- Future Drive
- Toby Trice Racing newsletter (link at foot of landing page)
- Ramit Sethi
- Neil Patel
- Janet Murray
- Keenan Tully (Former RM Podcast Driver of the Week)
- RM Sponsorship Community
- Racing Mentor Podium Club
- Easy link for the RM newsletter
- Driver of the Week: Chris Threadgill
- Listen to Janet Murray talk about newsletter content
- Active Campaign
- An RM blogpost with some cleverly adaptable newsletter ideas
- Need help starting a newsletter? 1:1 coaching with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
Product Sponsorship v’s Monetary Sponsorship