Welcome to the notarised quick reference guide for episode sixteen of the Racing Mentor Sponsorship Podcast. This week: choosing the right championship. Jess and Toby discuss the factors you’ll want to consider, including: what your ultimate goals might be, what you’ll need to know about each championship, and the role your sponsor might play in your decision. With so many different sprint and endurance championships now, there are many ways to reach the top.
Listen at the links below, or search on your favourite platforms.
This week’s episode is 29 minutes, with plenty of sage advice for making your next move, the right move.
Here are the highlights:
02:40 – Climbing the motorsport ladder
04:05 – Jess talks racing levels
05:10 – Asking successful drivers about their unique journey to the top
06:00 – Sprint or Endurance?
06:55 – Karting for any goal
08:15 – The growth in endurance racing
10:00 – Your ultimate goal should guide your pathway
11:40 – What does each championship offer your sponsor? (it’s not all about you)
14:25 – Toby’s experience joining GRDC
15:32 – Why TV coverage is a bonus not a deciding factor
17:30 – Developing an activated sponsorship mindset
19:00 – Why season long breaks are completely normal
19:52 – How to be a successful brand ambassador during that time
22:34 – Doing the homework: Testing and talking
24:25 – Jess recaps the points you need to build on
25:55 – Driver of the Week: Kate Yeates
- RM Sponsorship Community
- Club Racing UK on Facebook
- Driver of the Week: Kate Yeates on Facebook and on LinkedIn
- DM for the Toby Trice beatboxing YouTube link
- Bringing value to your sponsors in an off season
- 1:1 coaching with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
US and UK racing – with guest Davin Sturdivant