Welcome to the notarised quick reference guide for episode sixteen of the Racing Mentor Sponsorship Podcast. This week: choosing the right championship. Jess and Toby discuss the factors you’ll want to consider, including: what your ultimate goals might be, what you’ll need to know about each championship, and the role your sponsor might play in your decision. With so many different sprint and endurance championships now, there are many ways to reach the top. 

Listen at the links below, or search on your favourite platforms.

This week’s episode is 29 minutes, with plenty of sage advice for making your next move, the right move.

Here are the highlights:

02:40 – Climbing the motorsport ladder

04:05 – Jess talks racing levels

05:10 – Asking successful drivers about their unique journey to the top

06:00 – Sprint or Endurance?

06:55 – Karting for any goal

08:15 – The growth in endurance racing

10:00 – Your ultimate goal should guide your pathway

11:40 – What does each championship offer your sponsor? (it’s not all about you)

14:25 – Toby’s experience joining GRDC

15:32 – Why TV coverage is a bonus not a deciding factor

17:30 – Developing an activated sponsorship mindset

19:00 – Why season long breaks are completely normal

19:52 – How to be a successful brand ambassador during that time

22:34 – Doing the homework: Testing and talking

24:25 – Jess recaps the points you need to build on

25:55 – Driver of the Week: Kate Yeates

Link Library

Further Resources

Next time…

US and UK racing – with guest Davin Sturdivant

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