Welcome to the notarised quick reference guide for episode fifteen of the Racing Mentor Sponsorship Podcast. This week: sim racing as a sponsorship tool. Jess and Toby discuss the fun to be had sim racing, how it can improve your racecraft and the engagement possibilities it holds for your potential sponsors. Lockdown has taken sim racing to the next level, don’t get left behind on its potential role in your success.
Listen at the links below, or search on your favourite platforms.
This week’s episode is 41 minutes of engaging sim chat; lots of fun to be had here, enjoy.
Here are the highlights:
Check out the next RM webinars here: Mastering Instagram for Sponsorship Success
02:50 – an opportunity borne out of lockdown?
04:50 – The clear advantage sim racing can bring to any IRL driver
06:50 – Toby’s tale: One man, a beanbag, and a dream
09:31 – How can sim racing help sponsorship?
10:54 – In good company: Sim racing on Twitch with Lando Norris
11:30 – (and Charles Leclerc)
12:22 – Building intimacy and engagement with sim racing
13:20 – Consider streaming if you want to grow fan loyalty
13:48 – A reminder that standing out matters here too
15:25 – Offering more than race footage
16:11 – Check out Nicki Thiim on Youtube
17:43 – Keep it cohesive by tying in your brand and niche
19:03 – The fun benefits of sim racing livery
20:55 – Using sim racing to bring your sponsor proposal to life
22:10 – Sim racing for your sponsor’s employee engagement
24:08 – Sim racing rig event ideas
26:51 – It’s not about the numbers (engagement is king)
28:48 – The undeniable benefits of sim racing for improving racecraft
29:50 – Toby’s telemetry storytime (featuring a podium finish)
34:11 – Sim racing for data, self management and race analysis
37:22 – Driver of the week: James Moore
- Blog post on bringing value to your sponsors in 2020
- Keep building your profile with this PR course
- 1:1 coaching with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
How to choose the right championship