Welcome to the notarised quick reference guide to episode ten of the Racing Mentor Sponsorship Podcast. This week we look at some of the business skills drivers need: how to look, sound and feel like the professional partner any sponsor could confidently invest in.
Jess and Toby talk about value, mindset and introduce some of the essential tools they believe you’ll need to get a head start in professional driver & sponsor relationships.
Listen at the links below, or search on your favourite platforms.
This is 37 minutes of method… and a little bit of madness.
Follow the highlights here:
01:08 – Business skills are non-negotiable
01:43 – Why business-minded drivers succeed
03:10 – You need a business mindset
04:10 – Remember, you are the product
04:42 – Toby’s business skills journey
06:00 – Start by investing in yourself
07:20 – Jess’s personal and professional development story
08:20 – The ‘Return on Investment’ statement you need to hear
09:45 – Setting yourself up for ROI success
10:45 – Have you planned on exceeding expectations?
12:40 – So, what exactly is a sales funnel?
14:05 – First things first: Qualify what success means to your sponsor
14:54 – Metrics and KPIs explained
18:20 – Keeping on top of sponsor communication
19:50 – Tell them what you’re doing ( this is so important)
20:10 – Make time for catch up calls
24:30 – Long-term sponsors have feelings too
25:50 – Managing your sponsorship money
27:15 – Check out Xero (accounting software)
32:00 – Tax talk
34:48 – Driver of the Week: Dave Oldacre
- Drivers and their tax obligations
- Tax and your junior driver
- More on ROI and KPIs
- Get brainstorming with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
How to Feel More Comfortable on Camera