Welcome to the notarised quick reference guide to episode nine of the Racing Mentor Sponsorship Podcast. This week is about crafting a winning email subject line; how to make the move from dry and deleted, to engaging and opened. Jess and Toby share their winners (and losers) and discuss what’s influenced their best ideas for the irresistible openers that drive clicks and conversations.
Listen above, at the links below, or search on your favourite platforms.
The detail here is non stop, all the gold you didn’t know you needed in just 36 minutes.
Follow the highlights here:
01:17 – Racing is back! Donington Park welcomes BTCC
02:05 – What does the 2020 season feel like for drivers?
04:03 – Jess introduces the subject of subject lines
05:18 – Toby’s take
06:25 – What makes a great subject line?
07:09 – Do you pique their interest?
08:15 – Toby shares some examples
09:40 – Jess’s cold/warm quickie
11:20 – Moving from social media to email
12:20 – Personalise the cold approach
13:50 – Research their tone, style and values
15:00 – The good news you need to hear
16:30 – Keep trialling new ideas
16:42 – Examples: Goal based subject lines
- Achieve [SPONSOR GOAL] with [YOUR IDEA]
17:40 – Examples: The fast was to find their curiosity
- A quick question
- I have a quick question about your product launch
18:22 – Examples: Going straight to stage two
- Are you free for a chat?
- Let’s have a chat next week about your September launch event, I’ve got an idea
- Meeting on Wednesday?
19:36 – Examples: The shared trait or interest
- Hello from a fellow entrepreneur!
- Greetings from another dog fan
21:50 – An insight into what won’t get opened
23:00 – The ‘get real’
23:40 – Keep building to something, it gives them a reason to reply
24:35 – Try try try
25:25 – Join the group to talk it out some more
25:50 – Examples: Subject lines that include genuine flattery
- Love your work
- Impressed by what you’ve done
- So impressed – Now a huge fan
26:50 – The surprising line Jess tried that didn’t work (and why)
28:22 – Toby shares a duffer as well
29:14 – Jess prescribes a fix
30:14 – Get started with three great lines
31:35 – Driver of the week: Cammie Sturch
- Sponsorship during 2020
- Need help with your prospective emails?
- This post should spark subject line ideas
- Get brainstorming with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
Why Business-Minded Drivers Succeed