Welcome to the notarised quick reference guide to episode eight of the Racing Mentor Sponsorship Podcast. This week we dive into Instagram; how to move your account forward, learn some tricks, and set yourself up for success.
Jess and Toby both use Instagram and share what they’ve learnt: the mistakes, the wins, and the rules they follow for engaging with the full Instagram experience.
Listen at the links below, or search on your favourite platforms.
This one shares alot of good ideas, grab a pen.
Follow the highlights here:
01:00 – A racing-related Lego story (see the vlog)
03:15 – This week’s topic: Instagram
05:25 – Get clear and consistent
08:39 – Sales and interaction through IG stories
09:30 – Post engagement via personal stories
10.10 – A story about a story (followers want more depth from you)
12:00 – Be real (talk about your challenges and your wins)
13:50 – Curating a brand look
17:25 – The (not so) mysterious algorithms of Instagram
18:10 – Appealing to new followers
19:20 – What came first; the caption or the pic?
22:00 – Keep it visual in the captions 👍👍👍
22:30 – Jess’s brilliant caption advice
24:00 – An #RacingMentorEmojiChallenge?
25:25 – Toby’s Top Tip
27:50 – When inspiration strikes at the wrong time
28:30 – When’s the best time to post?
29:20 – Having an Instagram story strategy
31:30 – Getting comfortable on camera
34:00 – Your feed persona vs your story persona
35:25 – Driver of the week – Aurora Joel
38:29 – Promo for the world’s best podcast notes
- Racing Mentor Sponsorship Community
- VSCO: GooglePlay and AppStore
- Driver of the Week: Aurora Joel
- Managing mental health in motorsport
- Sales are part of social media
- Some words on images
- Social media and sponsorship
- Get brainstorming with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
How to Write a Great Subject Line