Welcome to the notarised quick reference guide to episode eight of the Racing Mentor Sponsorship Podcast. This week we dive into Instagram; how to move your account forward, learn some tricks, and set yourself up for success.

Jess and Toby both use Instagram and share what they’ve learnt: the mistakes, the wins, and the rules they follow for engaging with the full Instagram experience.

Listen above, at the links below, or search on your favourite platforms.

This one shares alot of good ideas, grab a pen.   

Follow the highlights here:

01:00 – A racing-related Lego story (see the vlog)

03:15 – This week’s topic: Instagram

05:25 – Get clear and consistent

08:39 – Sales and interaction through IG stories

09:30 – Post engagement via personal stories

10.10 – A story about a story (followers want more depth from you)

12:00 – Be real (talk about your challenges and your wins)

13:50 – Curating a brand look

17:25 – The (not so) mysterious algorithms of Instagram

18:10 – Appealing to new followers

19:20 – What came first; the caption or the pic?

22:00 – Keep it visual in the captions 👍👍👍

22:30 – Jess’s brilliant caption advice

24:00 – An #RacingMentorEmojiChallenge?

25:25 – Toby’s Top Tip

27:50 – When inspiration strikes at the wrong time

28:30 – When’s the best time to post?

29:20 – Having an Instagram story strategy

31:30 – Getting comfortable on camera

34:00 – Your feed persona vs your story persona

35:25 – Driver of the week – Aurora Joel

38:29 – Promo for the world’s best podcast notes

Link Library

Further Resources

Next time…

How to Write a Great Subject Line

Social Links