Welcome to the notarised quick reference guide to episode seven of the Racing Mentor Sponsorship Podcast. This week we demystify PR, including how to do it, how to get coverage, and how to make it work for you and your sponsors. Jess and Toby share the best ways to begin and the surprisingly easy ways to get comfortable with putting yourself out there for long-term, maximum gain.
Listen above, at the links below, or search on your favourite platforms.
37 minutes of very easy to follow advice on an otherwise mysterious skillset.
Follow the highlights here:
02:35 – PR gets your name out there
03:45 – What does PR for drivers look like?
04:15 – Take a wider, broader look at where PR opportunities are
05:55 – Niche, niche, niche
07:35 – Journalist relationships
08:20 – Toby’s PR journey (including BBC and The Times)
11:10 – The coverage money can’t buy
13:30 – Toby’s Tip: Grow with your business relationships
14:45 – What makes a good story anyway?
15:05 – The importance of you hook
17:15 – Who’s doing what? (and what can you do that’s different?)
18:35 – A left-field source of inspiration
20:00 – Get specific, get results
20:40 – Bringing in your sponsor
22:00 – Trade Press
23:15 – Developing your hook
25:39 – How to write a press release
26:00 – Answer every possible question first (who, what, when, where, why, how)
27:00 – Then explain and expand
27:38 – Make it easy for journalists and include images
30:00 – Investing time into your own content creation
31:00 – Check out Drivetribe
31:45 – Toby talks quality blog and sponsor content examples (Cristiana Oprea)
33:43 Driver of the week: Neal Venter
- FREE local PR guide
- 20 ideas for starting your blog
- Ultimate Driver PR course
- Jess’s LinkedIn success story
- Get brainstorming with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
How to use Instagram for maximum engagement