Welcome to the notarised quick reference guide to episode six of the Racing Mentor Sponsorship Podcast. This week the possibly uncomfortable and ‘I feel personally attacked’ topic of what drivers get wrong!
There’s no shame here though, as Jess and Toby own up to their past mistakes, talk about mindset changes and actually reassure us all that getting it wrong leads to learning and ultimately getting it right.
Listen above, at the links below, or search on your favourite platforms.
Just over 35 minutes this week, it’s reassuring to know we’ve all made these mistakes. Listen on to find out how you fix them.
Follow the highlights here:
00:44 – Jess reviews the results of last weeks racing mentor webinars
01:55 – How many relationships should I be pursuing at once?
03:50 – Toby’s take
04:00 – A confession from Jess about getting it wrong
04:25 – This is learning not failing
05:30 – Not talking about the benefits to them, when approaching the sponsor
06:25 – Stop talking about yourself (no one cares… yet)
07:40 – The old switcheroo
08:20 – Blanket emailing the same generic pitch
09:00 – Toby makes a great comparison that everyone can relate to
10:15 – Are you a spambot?
11:08 – The word ‘junkmail’ is used and it’s painful
11:44 – Toby’s top tip
12:25 – Why a formal email isn’t always an impressive approach
15:40 – Talk about goals
16:20 – Social media and acknowledging the follow
18:15 – Jess feeds back on acknowledgment
19:35 – Results are the proof
20:15 – The hard truth about what people do wrong on LinkedIn
21:50 – Jess prescribes the fix
23:00 – Toby’s no quibble, it just works example
24:39 – Show, don’t tell
27:00 – Watch: Netflix Drive to Survive
29:00 – Next level video content
30:00 – Driver of the week: Davin Sturdivant
32:50 – Jess makes a call to arms
34:30 – Supporting each other to be better, ask for the resource
- RM Sponsorship Community
- Driver of the Week: Davin Sturdivant
- Davin on Instagram
- Drive to Survive (Netflix link)
- Five reasons you’re not getting sponsored
- If what you’re doing isn’t working, do something new
- Why you need to stop talking about yourself
- More on Jess’s LinkedIn success story
- Using video content
- When your pitch doesn’t get a reply
- Free eBook: Karting Sponsorship
- Get brainstorming with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
The importance of press coverage