Welcome to the notarised quick-reference guide to episode four of the Racing Mentor Sponsorship Podcast. This week we look at features and benefits; the dynamic duo that are the pillars of pitching success.

Jess and Toby breakdown the basics: their differences, how to use them, and how they can amplify return on investment (ROI) conversations.

Listen above, at the links below, or search on your favourite platforms.

An enjoyable, easy one to follow this week. Need the highlights?

Here you go:

00:42 – Two super relevant Racing Mentor webinars are coming up in July! 

01:45 – Toby’s experience of developing written pitches (spoiler:it’s a learnable skill)

02:41 – What are features and benefits anyway?

03:47 – Jess’s easy to grasp explainer

04:35 – How research pays off and presents well with these essential pitch pillars

05:30 – Be clear and compelling when you talk about meeting their goals

07:00 – Finding the long-term value in what you offer

08:35 – Return on investment (ROI) conversations, reporting and year-on-year measurements

09.40 – Breaking down the popular features drivers offer their sponsors

10:00 – Hospitality

11:00 – The sticker on the car

13:10 – Content creation and social media

17:30 – Jess introduces the principles of the customer journey to purchase concept

19:37 – A Podium Club conversation that perfectly illustrates that concept

21:00 – A timely quick detour into targeted ads

21:30 – Setting yourself up for success

22:21 – The magnetic attraction of an unexpected race car

26:00 – Where could the car take you and your sponsor?

28:00 – Talking about ROI with your sponsor

29.45 – Your vibe is attractive in their sales environment

30:20 – Continue your learning with Get Paid to Race

31:07 – Driver of the week: Moh Ritson

34:25 – Hit us up with your comments and questions

Link Library

Further Resources

Next time…

How to build and audience

Social Links