Welcome to the notarised quick-reference guide to episode four of the Racing Mentor Sponsorship Podcast. This week we look at features and benefits; the dynamic duo that are the pillars of pitching success.
Jess and Toby breakdown the basics: their differences, how to use them, and how they can amplify return on investment (ROI) conversations.
Listen above, at the links below, or search on your favourite platforms.
An enjoyable, easy one to follow this week. Need the highlights?
Here you go:
00:42 – Two super relevant Racing Mentor webinars are coming up in July!
- Building relationships (more info and sign up here)
- Breakdown of a winning pitch (more info and sign up here)
01:45 – Toby’s experience of developing written pitches (spoiler:it’s a learnable skill)
02:41 – What are features and benefits anyway?
03:47 – Jess’s easy to grasp explainer
04:35 – How research pays off and presents well with these essential pitch pillars
05:30 – Be clear and compelling when you talk about meeting their goals
07:00 – Finding the long-term value in what you offer
08:35 – Return on investment (ROI) conversations, reporting and year-on-year measurements
09.40 – Breaking down the popular features drivers offer their sponsors
10:00 – Hospitality
11:00 – The sticker on the car
13:10 – Content creation and social media
17:30 – Jess introduces the principles of the customer journey to purchase concept
19:37 – A Podium Club conversation that perfectly illustrates that concept
21:00 – A timely quick detour into targeted ads
21:30 – Setting yourself up for success
22:21 – The magnetic attraction of an unexpected race car
26:00 – Where could the car take you and your sponsor?
28:00 – Talking about ROI with your sponsor
29.45 – Your vibe is attractive in their sales environment
30:20 – Continue your learning with Get Paid to Race
31:07 – Driver of the week: Moh Ritson
34:25 – Hit us up with your comments and questions
- Webinar – Relationship-building: The first step to sponsorship success
- Webinar – The anatomy of a winning sponsorship pitch
- Podium Club
- RM Sponsorship Community
- Driver of the Week: Moh Ritson
- Providing quality content for sponsors
- A conversation about the sponsor’s perspective
- Build your sponsorship proposal (Template)
- Get brainstorming with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
How to build and audience