Welcome to the notarised quick reference guide to episode three of the Racing Mentor Sponsorship Podcast. This week we’re talking about research. Jess and Toby dive deep into the benefits of getting to know potential sponsors. It’s important to examine their goals and brand personality to see where a potential partnership could take you both.
Listen above, at the links below, or search on your favourite platforms.
There was a lot to discuss here so expect a packed out, juicy podcast! Need the highlights?
Here you go:
01:35 – Why research?
02:04 – Toby’s approach to research
03:02 – Why you need to go bespoke
04:00 – Notice the finer details
04:27 – Start with what they’re doing now
05:27 – Toby’s first tip: Getting clever with Google
06:10 – Making things easier for you
07:15 – Jess’s approach (observations and examples)
11.15 – Toby’s ground up research tool
12:30 – Details of your free sponsorship research template (take a look at the form at the bottom of this post)
14:00 – Fix your research mindset
14:45 – Start (and end) with a question
16:35 – Jess’s top tips for getting the best out of the internet
17:25 – Smart ways with Linkedin
18:50 – Another Google hack
20:05 – Know when to fold ‘em
22:27 – Stop talking about yourself (link)
23:37 – Three important sponsor goals
26:51 – Toby’s Six Weeks to Success sponsor challenge from Jess
29:05 – Tricks of the trade: Using industry-specific publications
30.41 – Jess’s advertising hack
35:49 – The cost of print advertising and what you can learn from that
37:48 – Telling engaging stories connects brands to their goals
39:24 – Driver of the week: Keenan Tully
Link Library
- Google News aggregator
- RM Sponsorship Community
- Driver of the Week: Keenan Tully
- Keenan’s YouTube channel
Further Resources
- Stop talking about yourself (Blog post)
- This is why your pitches aren’t getting a reply
- Understanding value
- Finding time to research
- Get brainstorming with Jess
- Six Weeks to Success
- Buy the Get Paid To Race book
Get your free sponsorship research template
Enter your details to get your free research template download
Next time…
Features vs. Benefits
Social Links
- Find Racing Mentor on Twitter, Facebook, Instagram, and YouTube.
- Join the Racing Mentor Sponsorship group on Facebook.
- Find Toby on Twitter, Facebook, Instagram, and YouTube.
- Visit Toby’s website: Toby Trice Racing.