Jess Shanahan

If what you’re doing isn’t working, try something different

If you were going to the gym regularly and not getting any results, you wouldn't just keep going to the gym and doing the same thing. You'd switch it up, right...

AdviceBrandingSponsorship5 min read

Free ebook: Sponsorship for karters

Jess Shanahan

While many of the same principles of securing sponsorship for a full-size race car apply to karts, there are a few key differences that always seem to trip dri...

Sponsorship1 min read

Is it possible to get sponsorship without big TV numbers?

Jess Shanahan

Before I get into how you can get sponsorship when your championship doesn't have media or TV coverage, I want to set this out very clearly: It is absolutely p...

Advice11 min read

You don’t stand out and it’s hurting your career

Jess Shanahan

I want to talk about what makes you stand out Why? Something I noticed in the Racing Mentor Sponsorship Community on Facebook. By way of introduction, I...

BrandingSponsorship11 min read

Should you work a performance-based bonus into your sponsorship deal?

Jess Shanahan

No matter which way you look at it, motorsport is about money and that can be frustrating. Great sporting talent gets left by the wayside because they aren’t a...

Sales TipsSponsorship12 min read

If you’re saying sponsorship doesn’t provide ROI, you don’t understand value

Jess Shanahan

Early on in your discussions with a potential sponsor, you need to make it clear that you're willing to look at their key performance indicators to measure the...

Advice7 min read

Case study: How Toby Trice got a five-figure sponsorship deal in six weeks

Jess Shanahan

Before working with Racing Mentor, Toby was a casual karter at Buckmore park with the dream to race sports cars. After reading Get Paid to Race and joining the...

Case Studies0 min read

How to find more time for sponsorship tasks (even when you work 9-5)

Jess Shanahan

When you're working a full-time job, it can be really difficult to find time to do all the stuff associated with sponsorship. The research, the graphic design,...

AdviceFeaturedProductivitySponsorship13 min read

W Series: This is what a modern paddock should look like

Jess Shanahan

Vibrant, diverse, lively. These are all words I used to describe the W Series paddock at Brands Hatch during the final race weekend of its inaugural s...

OpinionRacing6 min read

How to deal with rejection on a sponsorship pitch

Jess Shanahan

There's only one thing worse than getting rejected by a potential sponsor; getting no reply at all. In this article, I want to talk about how you can quick...

FeaturedSales TipsSponsorship8 min read