Jess Shanahan

How to look after your sponsors when coronavirus stops you racing

With the Australian GP being cancelled this weekend, no Rome ePrix, and even WEC races falling prey to COVID-19 fears, we have to accept that the whole global ...

Advice12 min read

This is why your pitches aren’t getting a reply

Jess Shanahan

You spend time writing an email and are feeling excited about the response you’re going to get. You sit refreshing your email inbox but nothing. No reply. ...

AdviceSponsorship7 min read

Join the Racing Mentor February social media challenge

Jess Shanahan

Are you in the process of building your social channels and need some inspiration? Well, the Racing Mentor Fast February challenge is here for you! 29 da...

Social Media1 min read

If what you’re doing isn’t working, try something different

Jess Shanahan

If you were going to the gym regularly and not getting any results, you wouldn't just keep going to the gym and doing the same thing. You'd switch it up, right...

AdviceBrandingSponsorship5 min read

Free ebook: Sponsorship for karters

Jess Shanahan

While many of the same principles of securing sponsorship for a full-size race car apply to karts, there are a few key differences that always seem to trip dri...

Sponsorship1 min read

Is it possible to get sponsorship without big TV numbers?

Jess Shanahan

Before I get into how you can get sponsorship when your championship doesn't have media or TV coverage, I want to set this out very clearly: It is absolutely p...

Advice11 min read

You don’t stand out and it’s hurting your career

Jess Shanahan

I want to talk about what makes you stand out Why? Something I noticed in the Racing Mentor Sponsorship Community on Facebook. By way of introduction, I...

BrandingSponsorship11 min read

Should you work a performance-based bonus into your sponsorship deal?

Jess Shanahan

No matter which way you look at it, motorsport is about money and that can be frustrating. Great sporting talent gets left by the wayside because they aren’t a...

Sales TipsSponsorship12 min read

If you’re saying sponsorship doesn’t provide ROI, you don’t understand value

Jess Shanahan

Early on in your discussions with a potential sponsor, you need to make it clear that you're willing to look at their key performance indicators to measure the...

Advice7 min read

Case study: How Toby Trice got a five-figure sponsorship deal in six weeks

Jess Shanahan

Before working with Racing Mentor, Toby was a casual karter at Buckmore park with the dream to race sports cars. After reading Get Paid to Race and joining the...

Case Studies0 min read