Jess Shanahan

Academy Exclusive: The Sponsorship Blueprint Survey

For the Sponsorship Academy, we wanted to create something BIG. Something ground-breaking that would help drivers reach their goals in motorsport. To make that...

FeaturedNewsSponsorship5 min read

Racing Pride Becomes Scholarship Partner for the Sponsorship Success Academy

Jess Shanahan

As the momentum builds for October and the start of our biggest course ever, I’m pleased to announce the details of an exciting scholarship for the LGBTQ+ comm...

FeaturedNews3 min read

How to write a press release for your racing

Jess Shanahan

Getting press coverage for your racing career is a great way to reach a wider audience and build authority within motorsport and your niche. Press coverage can...

AdviceFeaturedPR and Media11 min read

How to find your side hustle idea

Jess Shanahan

A side hustle is a great way to add an extra stream of income that could potentially pay for your racing. Sponsorship is tough and while a side hustle might no...

FeaturedSide hustles1 min read

Do You Need a Motorsport Proposal Template?

Jess Shanahan

A motorsport proposal template won’t be for everyone. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a...

Sponsorship6 min read

Productive things you can do as a racing driver while motorsport is on pause

Jess Shanahan

We’re only a little way into a potential season of no racing but I think we’re already going a little stir-crazy being away from the roar of race cars. At leas...

Sponsorship9 min read

How to look after your sponsors when coronavirus stops you racing

Jess Shanahan

With the Australian GP being cancelled this weekend, no Rome ePrix, and even WEC races falling prey to COVID-19 fears, we have to accept that the whole global ...

Advice12 min read

This is why your pitches aren’t getting a reply

Jess Shanahan

You spend time writing an email and are feeling excited about the response you’re going to get. You sit refreshing your email inbox but nothing. No reply. ...

AdviceSponsorship7 min read

Join the Racing Mentor February social media challenge

Jess Shanahan

Are you in the process of building your social channels and need some inspiration? Well, the Racing Mentor Fast February challenge is here for you! 29 da...

Social Media1 min read

If what you’re doing isn’t working, try something different

Jess Shanahan

If you were going to the gym regularly and not getting any results, you wouldn't just keep going to the gym and doing the same thing. You'd switch it up, right...

AdviceBrandingSponsorship5 min read