If you were going to the gym regularly and not getting any results, you wouldn't just keep going to the gym and doing the same thing. You'd switch it up, right...
While many of the same principles of securing sponsorship for a full-size race car apply to karts, there are a few key differences that always seem to trip dri...
Before I get into how you can get sponsorship when your championship doesn't have media or TV coverage, I want to set this out very clearly: It is absolutely p...
I want to talk about what makes you stand out
Why? Something I noticed in the Racing Mentor Sponsorship Community on Facebook.
By way of introduction, I...
It is a common misconception that anybody under the age of 18 years old does not have to pay tax. This could not be further from the truth. In fact, tax has nothing to do with your age. Instead, it's all about how much you earn....
No matter which way you look at it, motorsport is about money and that can be frustrating. Great sporting talent gets left by the wayside because they aren’t a...
Early on in your discussions with a potential sponsor, you need to make it clear that you're willing to look at their key performance indicators to measure the...
Before working with Racing Mentor, Toby was a casual karter at Buckmore park with the dream to race sports cars. After reading Get Paid to Race and joining the...
When you're working a full-time job, it can be really difficult to find time to do all the stuff associated with sponsorship. The research, the graphic design,...
Vibrant, diverse, lively.
These are all words I used to describe the W Series paddock at Brands Hatch during the final race weekend of its inaugural s...
