When you're working a full-time job, it can be really difficult to find time to do all the stuff associated with sponsorship. The research, the graphic design,...
Vibrant, diverse, lively.
These are all words I used to describe the W Series paddock at Brands Hatch during the final race weekend of its inaugural s...
There's only one thing worse than getting rejected by a potential sponsor; getting no reply at all.
In this article, I want to talk about how you can quick...
Sponsorship deals should last more than a year. So I want to take you through the nine things you need to do to successfully renew for another season....
Let's say you're working with a sponsor on a non-monetary basis, meaning they either give you a discount, or they provide you with parts for your race car. Thi...
I genuinely think that sim racing produces some of the most exciting on-track action out there and instead of having to stand at a cold race track, you can wat...
Six Weeks to Success has been running live and online since February this year and has helped a handful racers to land six-figures of sponsorship between them ...
On 12 April 2019, I ran an exclusive workshop at Estoril Circuit in Portugal. I took local racing drivers through the Get Paid to Race book in an interactive h...
The actual racing side of competing in Europe won’t often differ too much from what you’re used to in your home country, especially for those of you in the UK....
