Racing Mentor

If what you’re doing isn’t working, try something different

Jess Shanahan

Free ebook: Sponsorship for karters

Jess Shanahan

Is it possible to get sponsorship without big TV numbers?

Jess Shanahan

You don’t stand out and it’s hurting your career

Jess Shanahan

Getting sponsored? You need to pay tax

James Taylor

It is a common misconception that anybody under the age of 18 years old does not have to pay tax. This could not be further from the truth. In fact, tax has nothing to do with your age. Instead, it's all about how much you earn....

Advice5 min read

Should you work a performance-based bonus into your sponsorship deal?

Jess Shanahan

No matter which way you look at it, motorsport is about money and that can be frustrating. Great sporting talent gets left by the wayside because they aren’t a...

Sales TipsSponsorship12 min read

If you’re saying sponsorship doesn’t provide ROI, you don’t understand value

Jess Shanahan

Early on in your discussions with a potential sponsor, you need to make it clear that you're willing to look at their key performance indicators to measure the...

Advice7 min read

Case study: How Toby Trice got a five-figure sponsorship deal in six weeks

Jess Shanahan

Before working with Racing Mentor, Toby was a casual karter at Buckmore park with the dream to race sports cars. After reading Get Paid to Race and joining the...

Case Studies0 min read

How to find more time for sponsorship tasks (even when you work 9-5)

Jess Shanahan

When you're working a full-time job, it can be really difficult to find time to do all the stuff associated with sponsorship. The research, the graphic design,...

AdviceFeaturedProductivitySponsorship13 min read

W Series: This is what a modern paddock should look like

Jess Shanahan

Vibrant, diverse, lively. These are all words I used to describe the W Series paddock at Brands Hatch during the final race weekend of its inaugural s...

OpinionRacing6 min read

How to deal with rejection on a sponsorship pitch

Jess Shanahan

There's only one thing worse than getting rejected by a potential sponsor; getting no reply at all. In this article, I want to talk about how you can quick...

FeaturedSales TipsSponsorship8 min read

Nine things you need to do to successfully renew a sponsorship deal

Jess Shanahan

Sponsorship deals should last more than a year. So I want to take you through the nine things you need to do to successfully renew for another season....

Sponsorship10 min read

How to approach existing sponsors about money

Jess Shanahan

Let's say you're working with a sponsor on a non-monetary basis, meaning they either give you a discount, or they provide you with parts for your race car. Thi...

Sponsorship6 min read

How to approach potential sponsors

Jess Shanahan

If you want to know how to approach a sponsor, this post takes you through researching, defining goals and writing that pitch email....

Sponsorship6 min read